We all want to be seen and heard, it is a basic human need. Really be seen and heard. But often this does not happen: we hide things, we expect unrealistic things from others, we assume, we have prejudice. When we look deep enough, we see fear of rejection if we show who we really are.
True Nature Is a Competitive Advantage
But actually the truth is quite the opposite: the more we show our true nature with faults and all, the stronger we become, and the more we create trust and real affection. This takes huge amount of courage and strength, and that’s why only the best have the guts to do it. The question is: are you one of them? Is your company one of them?
This is the true competitive advantage of the future in which the information flows at ever increasing speed. In the digital world, transparency is a must and the truth will be revealed one way or the other. Again the questions remains: are you the one who has the courage to be authentic?