Long customer relationships produce a huge amount of data. By utilising that data and combining it with a human touch, empathy, you can help your customers to solve their problems even better. To do this you should produce and refine the specific data together with your customers. The quality of data matters more than the amount of it.
Laura Rinta-Jouppi is an enthusiastic service designer with a multidisciplinary background. A pharmacist, editor and designer, now working as Service Designer at Suomen Tilaajavastuu Oy. Besides service design her passions are stories, writing, people behavior, music, Italy and traveling.