Masa Peura (MSc & MBA) is a Director of New Business at OP Financial Group. His role is to develop and implement growth strategy through own development, partnering and M&A. He is working with both startups and established companies.

Masa has a background in strategy consulting and media industry. He has worked with most of the media platforms from print to online to mobile to video. He has launched new services and stopped or sold other ones. He has spent the longest period in his career developing Helsingin Sanomat multichannel product portfolio.

In his spare-time he is slowly moving from skiing slopes to surfing as water is softer than ice and older bones take longer to heal

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